We are thrilled to bring his expertise onboard and look forward to the way his learnings will accelerate our efforts in bringing forward the Connected System of Health. Jay describes how internet native service design experiences provided the inspiration and insights into how technology can be effectively applied in a Digital-First way in healthcare. Sherpaa shares with other great technological advances an incredibly seamless and elegant front-end experience, supported almost invisibly by a lot of technology, smart workflows, and hard work. Jay expanded on these ideas with Sherpaa Health, moving the first (and often only) point of contact online, hugely enhancing access and simplifying the experience for patients. Things like the misplaced focus on the “visit”, the poor integration of technology into clinical practice, and more generally, the transactional treatment of patients. He first rose to prominence in 2007, when he launched a virtual practice in Brooklyn which upended so many of the conventions of primary care that still, maybe not surprisingly, hold true today. I’m sure a lot of you have met Jay, read his prolific writings, followed him on Twitter, or seen him keenly engage audiences over the years. Jay Parkinson, MD joined Crossover earlier this year as our Chief Designer after we acquired his groundbreaking virtual primary care technology in February 2019.
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